Search engines are constantly evolving. To this end, marketers must adapt their SEO strategies to garner the traffic they need from maintain quality rankings.
It is estimated that SEO’d pages accounts for 70 percent of the listings that search engine users click. From a marketing perspective, SEO offers a great return on investment (ROI). While SEO best practice go through rapid changes over the next few months into 2016, here are 5 SEO to do’s that every business should respect.
Conduct Semi-Annual or Annual SEO Site Audits
Simply put, a SEO site audit denotes when you pay an expert to forensically examine your website both with tools and with their eyes to identify its good and bad sides. A SEO site audit shows you where you are failing and where you have opportunities.
In its simplest form, a SEO site audit looks at site health and what may be hindering your site from getting the traffic it deserves, potential penalty issues, competitor analysis, technical and onsite conversion issues, penalty recovery and security issues. While many SEO site audit providers simply use software-generated data as their way of performing the audit, some SEO audit providers manually extract insights and data that result in actionable SEO strategies.
In short, a SEO site audit helps you discard strategies that do not work and adopt better SEO strategies. After the audit, you will receive a report that acts as a guide in forming SEO strategies.
Create Valuable Content that Earns Links
Search engine algorithms have changed but inbound SEO links still remain great for search engines. This may not change soon. To this end, it is advisable that you up your game and create incredible content that your visitors find worth reading and sharing.
Earning links from a high quality website will not only rank you high on search engine results but will also help you with referral traffic that will increase your sales. Other methods of link acquisition have changed but inbound SEO links still remain king.
Embrace Mobile SEO
Mobile SEO has been popular in 2015 and it is projected that it will be more popular in 2016. To this end, you website needs a mobile SEO marketing strategy. Smartphones and tablets, combined, account for more than 60 percent of the total digital media time spent.
Be cautious of configuration errors as they can cost you more traffic than you can imagine. Get a responsive template for your website and work on improving user interaction with your website on mobile. A mobile app comes handy for ecommerce sites and large websites.
Leverage Social Networks
Social media is one of the greatest ways to increase your Google search engine ranking. It is a great way to reach out to people, have your links shared and build your online reputation. On publishing any content on your site, you should share it on Facebook, Twitter, Google+ and other social sites.
You can also engage in discipline specific social networks. While on social media, engage in relevant discussions and share your expertise with other practitioners to remain relevant.
Optimize for Yahoo, Bing and other Search Engines
Yahoo, Bing and DuckDuckGo are slowly taking a bigger part of Google. With browsers like Firefox having Yahoo as the default search engine and Internet Explorer with Ask, you may want to consider optimizing your site for these search engines. In 2016, these search engines may take a bigger part of Google as the competition tightens.