Web Presence Management: 5 Areas of Social Focus for Businesses

In the world of online business, web presence management is of high importance. Unlike more focal means of web marketing, web presence management centers your online footprint across many channels, both search and social (with the latter growing in importance.)

web presence management

Embracing web presence management ensures that your audience is kept updated and managed to ensure higher returns on your marketing investment. Other than organic search marketing/SEO, social media is becoming the second largest source for potential clients to many businesses.

In this article, we take a look at some of the main business areas of focus with social media and where you should be allocating resources and skills to actualize and manage a solid web presence.

1. Social Media Account Management

Social media is all about opening a business account where you can easily communicate with your broad audience. The step is therefore to create these accounts, usually business profiles or fan pages. Once the page is created, it has to be customized to fit your brand identity.

This process of web presence management involves setting up your cover photos and also the overall timeline, to give the audience a special feel and connection to your brand. Web presence management company, the Web Presence Group, suggests keeping all branding elements consistent, and when changes are made, make the across all social media platforms.

social web presence management

2. Content Development and Management

To keep your online audience engaged, you need content that is regularly published. In order to develop a strong following in any of the social networks, you need content that is not only great but also shareable since this is the best way to create a broader audience.

Other than development, the content also needs to be posted based on certain intervals for example after every 2 hours or 6 hours which will also be handled by the agency. Engaging content will also show an increase of the overall click-through-rate (CTR) of your page and site were linked and in turn yield higher returns on your investment.

3. Campaign Creation and Management

Campaign management is probably one of the most important factors why a business should consider a social media agency. CPI and CPC generally referring to Cost-per-impression (usually 1000) and cost per click are some of the main ways to create advertisements on social media.

Advertisement management is also crucial as it allows and gives a window of the success and failures of a given campaign. This is normally done by monitoring special marketing charts and reports for CTR rates as well as standardizing your CPI and CPC costs.

4. Community and Audience Management

community web presence managementWith social networks such as Facebook reaching over 1 Billion people, it’s important therefore to build a community of people, requiring your products. In Ads placements and management for example, there are a number of ways that an seo agency can ensure that your broadcast only reaches a certain group or category of people, e.g. women aged 25 – 35 years.

This is vital for niche brands looking for certain age groups or people as the target audience. Managing the whole social community of your brand, business or service also requires some expertise especially when your brand reputation is under concern.

5. Cross Platform Web Presence Management

The main aim for employing social media as part of your business to ensure higher returns and profitability. With a web presence management agency or professional, your brand will be promoted and monitored across multiple online channels.

Most of social media agencies or professionals often come with cross media management portals developed using the different social media APIs to ensure real-time broadcast of information to all your social media accounts. This lowers the time needed to post messages from one platform to the next for example on Facebook, Twitter and Google+ simultaneously.

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